It’s amazing what a wealth of information architecture data is available in the search results listings of a web site – you DO have search on your web site, right? Most web site log analysis tools enable you to see the terms your web site visitors are searching for on your site. You receive directly from your web site visitors a listing (ranked in order of number of times each term is searched for) for content that is either missing from your web site, or too hard to find.
These search terms listings are a great way to find the holes in your information architecture and plug them up with helpful and usable content.
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